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How Christian Dior Changed Fashion In The 1940’s

Christian Dior. Such a great name of a French couture!
He was a significant figure then and now’s in the fashion world, who established his name into the glare of publicity, pioneering to develop license for stockings, cosmetics, and all accessories. He was born in Granville, France.

Christian Dior made it in the fashion house whose name is renowned all over the world. It was a blessing in disguise for this French designer to contravene the wishes of his parents as him, becoming a diplomat. After attending in an elite and highly selective institution, which traditionally educates French political and diplomatic cream of the crop, he opened a small art gallery in Paris out from his father’s money. Some family disaster shut his gallery down unfortunately, leading him to do sketches for Haute Couture Houses instead. He also worked with Robert Piquet and designer Marcel Boussac. Boussac got fascinated on how Dior used his idea on using styling layers of excessive fabrics into a fabulous creation.

Dior founded Christian Dior New York Inc., his main fashion house in 1949. Its trademark “CD” set within a Louis XVI style medallion has become a legend, which is widely imitated since. The House of Dior was bought up in 1987. Today, it belongs to the world’s leading manufacturer of luxury goods, the Louis – Vuitton – Moet – Hennessy Group.

In the late 1940’s, Christian Dior changed the trend of mid – century fashion with his “New Look” design which stressed feminine look. Today, the famous brand name’s head designer John Galliano established a rather versatile look that goes with the modern age. He dubs it “Anything Goes” – era displaying a complete make over of the house.

An interesting trivia reveals that Dior never started his fashion design show without having asked his tarot card reader. His shows were often flocked with at least 2,500 visitors just to see his new collections. Each show displayed up to two hundred fifty outfits. All through the 1950’s, he was the prime and best – run haute couture house in Paris.

His biggest clients were the Hollywood stars, New York socialites, and buyers who often bought the sole rights. There were also discount clothing stalls that bought a number of outfits after being allowed to watch the series of fashion shows. Later on, they are allowed to copy some of the stitches of the designs. As the most prestigious fashion design house in Paris, he caught the attention of today’s famous fashion names. One was the Italian – born tailor Pierre Cardin, as well as the Algerian – born Yves Saint Laurent.

Dior died of a heart attack, after choking a fishbone on a dinner, few days after the Autumn 1957 Collection was finished. Thousands of people attended his interment, with all his staff and famous clients. Quoted from a French newspaper Le Monde, they hailed him as a man who was “ identified with good taste, the art of living and refined culture that epitomes Paris to the outside world”.

Christian Dior ceaselessly comes up with its best designs projected by its models on the runway. The recent Fall 2007 Christian Dior Mens Fashion Show left everyone scratching their heads as once again and always, Christian Dior provided a show to talk about and to crave for more by the audience. The fashion conscious crowd celebrated the showcase of bequest lingered coats and trenches, men’s suits for the season, and other Christian Dior Men and Women’s fashion styles.

Designers of this label always amaze us of their stylish fashion sense. John Galliano takes care of the womenswear, Hedi Slimane for Dior Homme and Victoire de Castellane for the Dior Fine Jewelry. Together, they create a jaw – dropping a fashion craze induced with beauty, sensitivity and emotion.

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