Nowadays they say it is hard to find a reasonably priced, at the same time of good quality clothing, in one. Seldom that you ever find this especially in the high – end shopping centers. They believe, it takes a bundle to have a long lasting kind of apparel that you can store in your closet for a couple of years, and still use it one day you may be able to come across with it. However, this does not hold true for Liz Claiborne Inc.
Liz Claiborne, also Elisabeth Claiborne, is the founder of one of the world’s most successful apparel manufacturing company that provides and designs clothing, of good quality and affordability. She is a fashion designer from Belgium who moved to the United States in the early 1930’s and was brought up in New Orleans, Louisiana. She did not finish her school, as her father does not really consider getting a degree important so before she could finish from high school, Claiborne’s dad sent her to Europe to pursue arts. She was the winner in the Jacques Heim National Design Contest for sketching a woman’s coat. She subsequently transferred to New York to work as a sketch artist at a sportswear house. Her parents anticipated her to become an artist but her interest had always been on studying fashion and pursuing a career as a clothing designer. Probably because she was also taught sewing by her mom way back.
Before putting up her own Liz Claiborne Inc in 1976, she has worked as a designer for Dan Keller and Youth Group Inc. The establishment progressed from its beginning, making affordable active sportswear. She, together with her husband invested approximately $250,000 to fund their company. Claiborne’s collection of pants, skirts, sweaters and jackets became popular in an instant ballooning the sales to over $2 million for the first year. Her products are also just priced in a moderate range of about $40 – $100 that one can easily purchase in the department stores. This brand label became known for many reasons: its quality raw materials, relaxed fit, fine creation, appropriate color choice and clean outlines.
Liz Claiborne Inc. is popular for its extensive availability of women’s and men’s apparel, fragrance and accessories. Liz Claiborne Men basically puts emphasis on the modern day man whose fashion sense tells a lot. The company provides a one-stop shopping milieu by giving the best fashion garb basics in both career and casual that caters to the customer’s lifestyle.
Liz Claiborne shirt for men gives you perfect crisp and cool combined feeling. Some are crafted with a breezy linen blend, made too lightweight to give you a breathable comfort. Some shirts are designed suited for your convenience and to provide your needs on particular situations. Liz Claiborne pants for men on the other hand also display contemporary distinction, perfect for any occasion – be it on office, warm – weather or casual days. Liz Claiborne Inc also introduces its versatile tuxedo jacket that offers excellent softness and a polish look. Its tuxedo pants is also a perfect match, to create a sophisticated, lustrous yet relaxed appeal.
All throughout, the company has more than 30,000 retail stores globally, counting the company’s own retail and outlet branches. There are also more than 40 brands in the Liz Claiborne Inc. collection. Brands include Bora Bora, Dana Buchman, Mexx, Juicy couture, C & C California , Mac, Lucky Brand Jeans and many more.
Liz Claiborne and her husband retired from management in 1989 and just recently on October 16, 2006, she named William McComb as the Chief Executive Officer. The company remains a fashion mainstay in the mid – 1997. Sales have ballooned to more than $2 billion. The company now provides works for over 7,000. In the 21st century, Liz Claiborne Inc. got the top rank among retailers of clothes and accessories in the US. For that, the company further gives it commitment to provide their many customers a variety of selection wherever they chose to shop.