Ever since he was born, he preferred quality over quantity. He may know he could find his preferred suits at an inexpensive price, he still opt for expensive fabrics which flaunts a more tasteful façade. That made his fashion sense noticeable. And we love him here in Chicago. So who is he?
So you think he honed himself in fashion designing and graduated a degree on it with flying colors? Neither of the two. He was even said to grow up devoid of fashion.
Ralph Lauren is thought to be a born fashion designer who actually studied business but dropped out when he nearly received his business diploma. He worked at a tie company which ultimately directed him to the fashion kingdom he leads today. Named Ralph Lifshiftz, this epitome of classic fashion is a New Yorker who belongs to middle – class Jewish family. He has three older brothers and born to a house painter father
While working at A. Rivetz & Co., Lauren started showing his talent in designing wide ties that initiated his early entrepreneurial profession. Along with his brother, they founded the company Polo Fashions in 1968. Ralph Lauren Men’s was the first founded fashion line.
Since the beginning of Polo, Ralph Lauren has created many other brands. Its clothing for men was a collection of rugby, Polo tennis, Polo golf, Polo denim, RRL, RLX, Polo Ralph Lauren, Black Label and Purple Label. While Polo was considered the “power, stylish and intriguing suit” of the early 80’s, other leading fashion brand like Armani introduced its Italian power suit which set Polo’s look aside. Lauren had battled with it and introduced his refined men’s line of shirts and suits. He lucratively provided the wants of the office workers and businesspersons who wished to project potency at the same time stylish looks.
Adding to the famous Lauren’s collection is the line of women’s wardrobe. Its clothing for women includes Collection, Black Label, Bleu Label, Lauren Ralph Lauren, Lauren Jeans Co., RLX, RRL, Pink Pony and Rugby. It was later followed by his home collection which consists of decorative accessories, sheets, furniture, tabletop, trimmings, bedding and paint. Lauren also provides clothing for children.
Ralph Lauren also introduces it Spring 2007 Collection, a collection that aims to capture the taste of the season. The Men’s Ralph Lauren collection is shredded into different trends and looks, whichever you prefer to go with. Trapper Lake has a weathered classic style. Savannah is vintage – inspired, Vineyard is the new preppy, and Navy Cricket is the modern heritage style. Its Women’s collection also presents the luxurious Spring Glamour, the Savannah Collection and the Argentina Estate Collection – all shimmering the season’s gaze.
Polo Ralph Lauren is also the owner of the retailer Club Monaco, separately working within the RL corporate structure. Ralph Lauren soars higher as it became the Official Outfitter of Wimbledon, redesigning the attires for the Wimbledon staff and players.
Inevitably, with high demands and popularity, Ralph Lauren creation is much desired. However, its apparel is widely manufactured in China, with few exceptions to its line such as the men’s business suits, shoe lines, Rugby and the highly known polo shirts for men. Cheap imitation is spreading all over many Asian and Latin American countries. Definitely, this can be a root to big loss of the company’s sales. PRL is currently working on filing civil action against the vast pirates, like the Ubud dealers who fallaciously claim to be the factory outlet operators, selling bogus items to the foreigners and tourists.
So surprising the boy who was once said to be devoid of fashion has set his own fashion empire and becomes a fashion sage flocked by many of the world’s renowned celebrities, elites and fashion aficionados.